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How to Find Sales Leads On LinkedIn
By
2023-02-01
Finding qualified sales leads can be a tricky task for many businesses. Luckily, LinkedIn can make this easy - offering a platform with thousands of potential sales leads just waiting to be contacted.
By using the right tools and tactics, LinkedIn can be one of the best places to find prospective customers for your business. This is something that many B2Bs rely on for business development. Best of all, you can do this relatively easily.
To help you get started, here are some of the best strategies you can use to find sales leads on LinkedIn.
- Use LinkedIn’s Search Features
The first, and most straightforward, way to find leads for your business on LinkedIn is to simply use the platform’s search function. You can search for possible leads on LinkedIn by typing in specific keywords, job titles, or industries that relate to your target audience.
Narrow this down by running location-specific searches. When you find relevant candidates, you can simply connect with them and try to form an organic relationship. You must create detailed target audience personas and ensure you have a list of criteria that match who your business’s leads are. This will make it easier to narrow your searches down to the right people.
- Try LinkedIn Premium
- Use LinkedIn Sales Navigator
The tool lets you source recommended prospects that are most relevant to your business. The sales navigator lets you access more information about leads, and find more qualified leads more easily. You can also access real-time sales updates on all the accounts and sales leads you discover through the tool.
- Use LinkedIn Lead Gen Forms
LinkedIn also includes its lead generation forms to help you gather contact details for potential leads. You can use the forms to get other LinkedIn members to easily send you their professional information.
Share the lead gen forms on your LinkedIn profile or LinkedIn groups. Make sure you provide relevant, enticing content behind the form - like an expert guide, whitepaper, or webinar. This will help you attract and generate relevant leads.
- Use LinkedIn Groups
LinkedIn groups can be an excellent place to connect with new prospects in your industry. Simply join relevant groups that make sense to your business or the solutions you offer. The group members should include plenty of sales leads.
One good strategy is to get actively involved in the group, sharing relevant content and engaging with other users. This will help you [position yourself and your brand as an authority. Over time, you can share lead generation forms or offers to capture sales leads.
- Run Targeted Ads
Like any social media platform, LinkedIn lets you run highly-targeted paid ads. This can be a great way to find relevant sales leads and reach them directly.
There are various ad formats you can use on LinkedIn - such as sharing your lead generation forms in people’s feeds or even sending certain people a DM. Whatever option you use, be specific about your targeting and ensure you have an enticing offer for potential sales leads.
- Utilize Third-Party Tools
Various lead-generation software solutions integrate with LinkedIn to help you automate the process of finding and nurturing leads. You could use this software to send leads straight to your sales pipeline from LinkedIn, which can help you create a more seamless sales engine.
Try the strategies above, and you can use LinkedIn to fill up your sales pipeline relatively easily. Whatever tactics you use, just make sure that your LinkedIn profile is convincing and professional, and that it helps you develop trust. Finding leads is the first step, nurturing them and getting them interested in your business is often the tricky part.
So, make sure you have a clear plan for following up with sales leads, and that you share the right messages and content with them to gain their attention and build their trust. Get this right, and LinkedIn can be a powerful asset for growing all kinds of businesses.